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Market Research Analysts and Marketing Specialists

Explore national pay levels, state-by-state opportunities, and metro market strength for this occupation. CareerMatch combines salary and employment data to help users see where a career has the strongest footprint.

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Market Research Analysts and Marketing Specialists

National Avg Annual Salary

$86,480

National Avg Hourly Wage

$41.58

National Total Employment

861,140

Top Metro Avg Salary

$146,850

Career Snapshot

Use these highlights to quickly understand where this occupation pays best and where it has the broadest employment base.

Highest Paying State

California leads this occupation with an average annual salary of $106,780.

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Largest State Market

California has one of the largest employment markets with 108,460 jobs.

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Highest Paying Metro Area

San Jose-Sunnyvale-Santa Clara, CA shows an average annual salary of $146,850.

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Largest Metro Market

New York-Newark-Jersey City, NY-NJ has a broad labor footprint with 75,190 jobs.

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National vs Top Market Pay Comparison

Top States by Average Salary

Top Metro Areas by Average Salary

Top Metro Areas by Employment

Top States for Market Research Analysts and Marketing Specialists

Ranked by average annual salary. Click the state name to open that state’s ranking page.

State State Code Avg Salary Total Jobs View
California CA $106,780 108,460 Open
Washington WA $105,800 26,030 Open
Delaware DE $101,290 3,220 Open
Massachusetts MA $99,910 37,320 Open
District of Columbia DC $99,870 5,570 Open
New York NY $99,650 75,100 Open
New Jersey NJ $93,780 22,970 Open
Colorado CO $93,310 30,000 Open
Oregon OR $92,370 12,340 Open
Virginia VA $91,410 24,870 Open

Top Metro Areas for Market Research Analysts and Marketing Specialists

Ranked by average annual salary. Click a metro area to open its local ranking page.